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Choosing a Realtor

How can I choose the REALTOR® who's right for me?

  • Ask friends, neighbors, relatives, and co-workers who've recently bought or sold homes in your area. Which company and agent did they work with, and what kind of service did they receive? Would they work with the same agent again?
  • Check out FOR SALE signs in your area and note which ones have SOLD stickers on them. You want to be sure you're choosing a company and REALTOR® that gets the job done.
  • Attend open houses in your area. At open houses, you can watch agents in action and judge their expertise while at the same time collect information on properties that are competing with yours. A topnotch agent will provide a fact sheet about the property and be prepared with information on similar properties and listing for the entire area.
  • Look for companies that specialize in the kind of real estate you want to buy or sell. If you're purchasing a new home, for example, you'll want to look for a company that specializes in residential real estate rather than commercial property or appraisals.
  • Target REALTORS® located on your side of town. If an agent lives in the area, he or she is far more likely to have more information about area schools, businesses, and places of worship.
  • Narrow your search to five or fewer. Once you've narrowed your search, you're ready to start making contacts and can begin "auditioning" your agent.
  • Find out whether the agent is a member of a trade association. The titles REALTOR® and REALTOR-ASSOCIATE® designate membership in a local board of REALTORS®, a state association such as the VIRGINIA ASSOCIATION Of REALTORS®, and the NATIONAL ASSOCIATION OF REALTORS®. Members are required to follow a strict code of ethics and are encouraged to pursue continuing real estate education.
  • Audition your agent. During each listing presentation, the agent will try to sell you on listing your house with his company. That provides you with an ideal opportunity to rate his or her preparation, competence, and professionalism as well as the company's services.
  • Look for an agent who shows enthusiasm and a positive attitude toward your house. That isn't necessarily the person who talks fastest or longest. It may be the agent who asks a lot of questions and takes notes on decorating, construction, landscaping, and personal property that will remain with the house.

The decision about whether to choose an experienced or inexperienced agent is a personal one. A licensed but inexperienced agent can do a fine job if he or she has completed an in-depth training program and is being guided by an experienced agent or broker. Sometimes a rookie's enthusiasm and motivation outweigh a lack of experience. However, some sellers prefer working with a veteran REALTOR® who has established a successful sales record.

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